What Makes Us Different?
ARIUM Living is a consumer brand built on a promise to continuously find ways to make apartment living better for our residents.
When today's consumers are searching for apartment homes, the majority of searches are for a brand rather than the overarching management company. ARIUM is no exception. We realized this trend early on and began developing a unifying brand to our multifamily communities. In addition to creating a consistent experience that consumers have come to expect, we've also built a strategy aimed at scaling awareness and sentiment, while maximizing efficiencies within the marketing funnel.
While most of the multifamily industry is a fragmented brand ecosystem that lacks a cohesive story, we've found that consumers are searching much less for management company names and significantly more for the brands that those PMCs build. By rebranding our portfolio to a single ARIUMliving.com domain, we've seen a 43% improvement in domain authority, which means more traffic and more leads coming from free, non-ILS sources – ultimately driving down our advertising costs across the entire portfolio.
We are in the service industry, so our focus is on our service to our residents – not just in processing their rent correctly and getting the work orders completed quickly, but in truly meeting their needs and striving daily to break down barriers that exist in apartment living.
The ARIUM Carefree Living program includes signature services and guarantees that are designed to provide our residents and prospects with exceptional service that enhances the customer experience.