ARIUM Wins Second Marketing Award for its 2022 Brand Campaign
The Multi-Housing News Award Comes of the Heels of an Award from the American Marketing Association’s Atlanta Chapter
ARIUM, a nationally recognized apartment brand, today announced winning a Multi-Housing News Excellence Award in the marketing campaign category. This achievement represents the ARIUM team’s second win for its 2022 brand campaign, Sounds of Summer. Earlier in the year, the multifamily brand took home an AMY Award for “Best Event” from the American Marketing Association’s Atlanta Chapter.
Sounds of Summer 2022 included hundreds of in-person events in eight states during a 20-week span to celebrate ARIUM renters competing in a national music competition. The campaign reached more than 6 million people, primarily in the markets ARIUM serves, and partnered with national recording artists who extended the online reach. By highlighting content and stories from current residents, ARIUM also created a series of organic brand moments, pairing the power of storytelling with the draw of a singing competition to seamlessly plant the multifamily brand in the minds of potential renters across the United States.
For the brand’s 2023 campaign, the ARIUM team derived inspiration from the people, relationships, and local businesses surrounding its headquarters in Atlanta. The reimaged campaign, rooted in celebrating the power of community, culminated in the planning and production of a family-friendly community concert open to the public. Sounds of Summer 2023 celebrated the enormous success of the 2022 winner, Jason Edmond, and allowed attendees to experience intimate performances from nationally recognized artists. Strategically located less than eight miles from 50% of Georgia’s ARIUM communities, the outdoor venue was an ideal space to host the hundreds of attendees who traveled from approximately 20 cities across Georgia to participate in ARIUM’s community celebration.
“My team and I are deeply honored to receive this award from Multi-Housing News, a leading publication in multifamily real estate,” said Noah Echols, Senior Vice President of Marketing and Customer Experience at CARROLL. “Given the success of our Sounds of Summer campaigns, we continue to forge ahead and aim high, seeking new and exciting ways to deliver exceptional experiences for our customers across the country.”
In 2024, ARIUM plans to continue its success by partnering with even bigger recording artists and providing more opportunities for renters across the country to gain exposure, engage in unique experiences, and win life-changing prizes.
In addition to awards from Multi-Housing News and AMA’s Atlanta Chapter, Sounds of Summer 2022 was named as a finalist in the 2023 Content Marketing Awards in the category of “In-Person or Virtual (Event) Content Marketing Strategy.”
ARIUM, an Atlanta-based multifamily brand with a national footprint, serves roughly 40,000 residents across eight states. Launched in 2018, ARIUM is a top-tier brand committed to providing stylish and comfortable apartment homes, unmatched amenities, and superior resident customer service. To learn more, visit ARIUMliving.com.