Multifamily Marketing in 2020
As we start a new year and a new decade, it is important to reflect on the massive changes that have taken place in multifamily marketing in 2019.

As we start a new year and a new decade, it is important to reflect on the massive changes that have taken place in multifamily marketing in 2019. At CARROLL, we spend Q3 and Q4 focused on building a scalable infrastructure that will allow us to become even more agile in our approach and we built a strategy for 2020 that will position us as leaders among our competitors. Here are some of the areas multifamily marketers should focus on:
- Importance of Data
- Importance of Reduced Fragmentation
- The Changing Role of the ILS
- The Role of Performance Marketing
- Google is King
- The Role of Social Media
- The Role of Experience
- Brand Matters